Katherine Filice, Founder
Katherine Filice is the founder of Artfully Branded Curatorial and a working artist with an active exhibition presence in the United States, Europe, and Asia. With over three decades of experience leading Articulate Solutions, a Silicon Valley creative studio serving corporate clients across a range of industries, she brings an unusually grounded understanding of brand strategy, visual communication, and organizational culture to the work of art selection.
That business background, combined with a serious fine art practice and deep relationships across the contemporary art world, is what defines her approach. She knows how companies communicate and she knows how to find art that speaks that language, connecting corporate clients with compelling original work from emerging and mid-career artists that is both culturally meaningful and strategically placed.
Filice holds a B.S. in Organizational Leadership from the University of San Francisco.
Noreen Zanella, Principal Design Director
Noreen Zanella brings decades of experience to her role as Principal Design Director, creating cohesive spaces where thoughtfully curated artwork amplifies her comprehensive design vision. Beginning her career in residential interior design in the San Francisco Bay Area, she has built expertise in crafting immersive environments through strategic space planning, design, and art curation, with her work extending to New York.
At Artfully Branded Curatorial, Zanella specializes in developing holistic design programs that authentically express each client's unique brand identity and vision. Her portfolio spans diverse commercial environments, from luxury hotels and prestigious wineries to corporate offices, where she consistently demonstrates her talent for creating unified spaces that seamlessly integrate design elements and carefully selected artwork to enhance the overall environment while conveying the client's distinct point of view.
Known for her versatility and deep understanding of design principles, Zanella approaches each project with a fresh perspective, crafting solutions that range from contemporary minimalist to traditional elegant aesthetics. Her expertise in both commercial and residential spaces allows her to bridge the gap between personal comfort and professional presentation, creating environments that are both impressive and inviting.
Throughout her career, Zanella has built a reputation for her ability to translate a business's ethos into compelling physical experiences, making her an invaluable partner in architectural and interior design projects across multiple industries.
Rona Rios, Senior Marketing Director
Rona Rios is the Senior Marketing Director at Artfully Branded Curatorial. With over 15 years of experience elevating customer experiences across the public and private sectors, Rona is uniquely positioned to help clients craft meaningful, art-infused brand narratives.
As a former leader in the public sector, Rona advocated for the customer's perspective and championed innovative solutions, aligning with Artfully Branded Curatorial's personalized approach to creating transformative environments. Her diverse background, strategic mindset, and passion for excellence empower her to deliver curated art experiences that blend brand narrative.
Rona holds a B.S. in Organizational Behavior and Leadership and is involved in community leadership programs, underscoring her commitment to responsible practices and engagement. At Artfully Branded Curatorial, Rona applies her expertise to bridge the worlds of business and fine art, pioneering impactful, purpose-driven environments.