Katherine Filice, Founder, Artist
Katherine Filice is a multifaceted creative leader who has built a distinguished career spanning business, design, and fine art. As the founder of Articulate Solutions, Inc., a Silicon Valley creative studio she led for over three decades, Filice has earned more than 100 design awards while developing comprehensive brand strategies for B2B and B2C companies, government agencies, higher education institutions, and non-profit organizations.
Building on this foundation of creative excellence, Filice founded Artfully Branded, bringing her unique vision to the intersection of environmental design, art curation, and brand experience. Her approach combines deep expertise in identity design, creative communications, and innovative digital solutions with an artist's understanding of how visual elements can transform spaces and human experiences.
As a professional artist, Filice creates abstract works exploring spirituality and connectivity through her study of centuries-old forests and woodland landscapes. Her work has been exhibited internationally in London, New York, and Hong Kong, and is held in private and corporate collections worldwide.
Filice's artistic practice has been deeply shaped through comprehensive traditional art education, complemented by extensive involvement in mentoring and critique programs with renowned New York based artists and critics. She holds a B.S. degree in Organizational Leadership from the University of San Francisco and is an Alpha Sigma Nu Lifetime Honor Society member. Her commitment to community leadership is demonstrated through her service on multiple community minded non-profit boards.
Noreen Zanella, Principal Design Director
Noreen Zanella brings decades of experience to her role as Principal Design Director, creating cohesive spaces where thoughtfully curated artwork amplifies her comprehensive design vision. Beginning her career in residential interior design in the San Francisco Bay Area, she has built expertise in crafting immersive environments through strategic space planning, design, and art curation, with her work extending to New York.
At Artfully Branded Curatorial, Zanella specializes in developing holistic design programs that authentically express each client's unique brand identity and vision. Her portfolio spans diverse commercial environments, from luxury hotels and prestigious wineries to corporate offices, where she consistently demonstrates her talent for creating unified spaces that seamlessly integrate design elements and carefully selected artwork to enhance the overall environment while conveying the client's distinct point of view.
Known for her versatility and deep understanding of design principles, Zanella approaches each project with a fresh perspective, crafting solutions that range from contemporary minimalist to traditional elegant aesthetics. Her expertise in both commercial and residential spaces allows her to bridge the gap between personal comfort and professional presentation, creating environments that are both impressive and inviting.
Throughout her career, Zanella has built a reputation for her ability to translate a business's ethos into compelling physical experiences, making her an invaluable partner in architectural and interior design projects across multiple industries.
Rona Rios is the Senior Marketing Director at Artfully Branded Curatorial. With over 15 years of experience elevating customer experiences across the public and private sectors, Rona is uniquely positioned to help clients craft meaningful, art-infused brand narratives.
As a former leader in the public sector, Rona advocated for the customer's perspective and championed innovative solutions, aligning with Artfully Branded Curatorial's personalized approach to creating transformative environments. Her diverse background, strategic mindset, and passion for excellence empower her to deliver curated art experiences that blend brand narrative.
Rona holds a B.S. in Organizational Behavior and Leadership and is involved in community leadership programs, underscoring her commitment to responsible practices and engagement. At Artfully Branded Curatorial, Rona applies her expertise to bridge the worlds of business and fine art, pioneering impactful, purpose-driven environments.
